![]() ![]() Shuffling a bank of clips around into a perfect sequence, adjusting the audio tracks, adding transitions, placing text perfectly with your fingers, and then shooting it up to YouTube. Apple could easily make the best version of iMovie ever. How much better would it be to lay out photo books with your hands? To edit them, apply visual effects, get them just right and then e-mail a digital card to your parents or kids? Take the same use as on the Mac, and put it on the iPad. Take the same premise and same applications, and let me touch them The photo library app on the iPad is fine, but it’s not iPhoto, it’s a better version of a photo viewer in one of those digital picture frames they sell at Sears. Now think about what could happen if the rest of the iLife suite were brought along to this standard. The iPad’s music player already feels more intimate, just because I could be scrolling lyrics with my fingers or looking at near full-sized album art via iTunes LP. My music feels far away on my MacBook - I can’t touch it. And the reason for that is that we’re talking about personal media. What Apple offered with iMovie, iPhoto and iTunes, in particular showed something a Mac could be that a PC couldn’t. Why did Macs start selling better than ever about five years ago? It was iLife. The iPhone’s killer app, quite honestly, was Safari the iPhone could certainly do a lot more than browse the web, but for many people, seeing the New York Times home page in multitouch made the sale.Īnd when I think about relative advantages of the iPad, things that it could do better than either other tablets or existing platforms like laptops and smartphones, I think about pretty much everything included in the iLife suite (web design and development possibly excepted). For example, microwaves didn’t start selling until microwaveable popcorn was introduced and PCs didn’t sell until spreadsheet software was launched. A killer app, is the use that shows why a new technology is worth buying. ![]() Once you try to become the price leader, you can’t really try to go premium again.īut the tagline was also a summation of the one problem that kept coming up for me as I watched the iPad announcement: the device simply does not have a killer app. More importantly, Apple should never make price a central selling point other companies can make cheaper knock-offs and then Apple has to re-convince people that that higher prices are justified. That’s right, the selling point is that it’s “Our most advanced technology in a magical & revolutionary device at an unbelievable price.” Really? Your selling points are advancement, magic, revolution, and cheapness? The best thing that line has going for is that device and price rhyme. ![]()
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